Colors

Brand
Grayscale
Alert

Tan

#DFD6CB

Teal

#30464F

White

#FFFFFF

Light Gray 1

#FAFAFA

Light Gray 2

#E0E0E0

Med. Gray 1

#30464F

Med. Gray 2

#7A7A7A

Dark Gray 1

#3B3B3B

Dark Gray 2

#1c1519

Black

#1c1519

Positive

#009E4B

Negative

#EB3C27

Color & Text

Text should always have good contrast in relation to the background. If the background is dark, avoid using darker text colors. If the background is light, avoid using lighter text colors.

Section Title
Section Title
Section Title
Section Title

Section Title
Section Title
Section Title

Section Title
Section Title
Section Title

Section Title
Section Title
Section Title
Section Title

Images & Text

Text on top of images should almost always be white. Unless the area of text is light enough to where black text is easily legible. In the case that white text is hard to read when placed over an image, gradients and overlays should be applied. Basic rule should be to apply a gradient or overlay just dark enough for the text to be read clearly.

Ringer Henley Short Sleeve

We've Got a Ringer

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Ringer Henley Short Sleeve

We've Got a Ringer

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Ringer Henley Short Sleeve

We've Got a Ringer

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Ringer Henley Short Sleeve

We've Got a Ringer

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Ringer Henley Short Sleeve

We've Got a Ringer

Ringer Henley Short Sleeve

We've Got a Ringer

Ringer Henley Short Sleeve

We've Got a Ringer

Ringer Henley Short Sleeve

We've Got a Ringer

Typography

Overview

AaBbCc

Gibson

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
~%!@#$%^&*-_=+
[]{}()|\/<>‘’”,.;:?

Thin

Light

Book

Regular

Medium

SemiBold

Bold

Heavy

Thin Italic

Light Italic

Book Italic

Regular Italic

Medium Italic

SemiBold Italic

Bold Italic

Heavy Italic

Typography - Desktop

Header 1

Header 2

Header 3

Header 4

Header 5
Header 6

Paragraph

Fine Print
H6/Font Size: 22px/Letter Spacing: 2px/Line Height: 26px/Uppercase
Secondary Headline
10px H1/Font Size: 50px/Line Height: 60px

Main Headline

20px Body/Font Size: 20px/Line Height: 30px

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

H5/Font Size: 24px/Letter Spacing: 2px/Line Height: 29px/Uppercase
Section Title
25px Body/Font Size: 20px/Line Height: 30px

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Blockquote/Font Size: 22px/Line Height: 26px
“Quotem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.”
Body/Font Size: 20px/Line Height: 30px
*Numbers are Gibson-Medium weight
  1. Item 1
  2. Item 2
  3. Item 3
  4. Item 4
  5. Item 5
  6. Item 6
  7. Item 7
  8. Item 8
  9. Item 9
  10. Item 10
  11. Item 11
  12. Item 12
  13. Item 13
  14. Item 14
  15. Item 15
  16. Item 16
Body/Font Size: 20px/Line Height: 30px
  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5
  • Item 6
  • Item 7
  • Item 8
  • Item 9
  • Item 10
  • Item 11
  • Item 12
  • Item 13
  • Item 14
  • Item 15
  • Item 16
Typography - Mobile

Header 1

Header 2

Header 3

Header 4

Header 5
Header 6

Paragraph

Fine Print
H6/Font Size: 17px/Letter Spacing: 2px/Line Height: 20px/Uppercase
Secondary Headline
10px H1/Font Size: 41px/Line Height: 49px

Main Headline

20px Body/Font Size: 16px/Line Height: 24px

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

H5/Font Size: 19px/Letter Spacing: 2px/Line Height: 23px/Uppercase
Section Title
25px Body/Font Size: 16px/Line Height: 24px

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.

Blockquote/Font Size: 17px/Line Height: 20px
“Quotem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est.”
Body/Font Size: 16px/Line Height: 24px
*Numbers are Gibson-Medium weight
  1. Item 1
  2. Item 2
  3. Item 3
  4. Item 4
  5. Item 5
  6. Item 6
  7. Item 7
  8. Item 8
  9. Item 9
  10. Item 10
  11. Item 11
  12. Item 12
  13. Item 13
  14. Item 14
  15. Item 15
  16. Item 16
Body/Font Size: 16px/Line Height: 24px
  • Item 1
  • Item 2
  • Item 3
  • Item 4
  • Item 5
  • Item 6
  • Item 7
  • Item 8
  • Item 9
  • Item 10
  • Item 11
  • Item 12
  • Item 13
  • Item 14
  • Item 15
  • Item 16

Grid System

Grid System - 1350PX

The max width will be 1350px. Max grid set will be a 1/6 grid section. Padding is 15px to create 30px gutters. There is also a minimum of 15px margins all around.

Grid System - 1000PX - 1350px

Max grid set will be a 1/4 grid section. Padding is 15px to create 30px gutters. There is also a minimum of 15px margins all around.

Grid System - 600PX - 1000px

Max grid set will be a 1/3 grid section. Padding is 15px to create 30px gutters.

Grid System - 600PX >

Max grid set will be a 1/2 grid section. Padding is 15px to create 30px gutters.

Buttons & Selectors

CTAs - Desktop

CTAs should always create contrast against its background. Use the black CTA for light backgrounds and the white CTA for dark backgrounds.

Default

Hover

Default

Hover

Selectors - Desktop & Mobile

Selectors are currently used to define inseam, lined/unlined and style options.

The black option notes the current selection.

Size/Color Selectors - Desktop & Mobile
Current Style

S
M
L
XL
XXL

S
M
L
XL
XXL

S
M
L
XL
XXL

sold-out-x
sold-out-x

Dropdown Style
Buttons to Test

Forms

Form Fields - Desktop

Default

Default

Active

Hover

Completed

Selected

Missing

Missing

Default

Default

Active

Active

Placeholder Text
Option 1
Option 2
Option 3

Completed

Completed

Missing

Missing

Form Fields - Guidelines

The width of form fields will be contingent upon the specific design. However, consistency in appearance is the goal. If a set of fields are used, all widths should match throughout. Refrain from staggering fields.

Icons

Icons - Basic
Bag Free Shipping Free Returns Fabric Tech 1 Fabric Tech 2
Close Left Arrow Right Arrow Up Arrow Down Arrow Check Mark
Menu Filter Login Logout Accordion
Open
Accordion
Close
Search Empty Star Star Half Star
Help Account Store Locator Chat Valid
Invalid Missing Play Write Rewards
Facebook Instagram Twitter Pinterest Youtube
Valid
Inverse
Invalid
Inverse
Missing
Inverse