the worthy x rhone collection with gus kenworthy
Hailing from Chelmsford, England, Gus Kenworthy made the trek to the U.S. at just two years old with his family, landing in what would become his new hometown of Telluride, CO. Greatly recognized for his incredible talent on the slopes as a freeskier, at the age of 16 Gus’s talents were discovered by the international ski community following a 60 second video clip of him skiing his home mountain going viral. That video created a snowball effect, no pun intended, and his professional career came knocking.
Gus has gone on to become one of the best, most well-known all-around park skiers of all time and is one of the only athletes to have podium finishes across all three disciplines (slopestyle, halfpipe and big air). Both of which certainly speak for themselves when it comes to unbelievable accomplishments. Oh and did we mention, Gus took home a silver medal for Team USA at the inaugural slopestyle of the 2014 Olympic Games in Sochi, Russia? But that’s not all he accomplished during the games. Unrelated to sport but certainly speaks to who Kenworthy is as a person, it was during those same Games that he gained international recognition after he saved three stray puppies and their mother from euthanization, drawing attention to the plight of rescue animals.
Following those games was another pivotal moment in Gus’s career: coming out on the cover of ESPN magazine and becoming the first openly gay professional athlete in any action sport. He became part of another historical moment in 2018 when he became the first openly gay man (alongside Adam Rippon) to compete for the U.S. in a Winter Olympics.
While Gus has expanded his career to include cameo acting roles on a handful of shows and cover model to a selection of well-known magazines including ESPN: The Magazine, The Advocate, Attitude, Gay Times, Man of Metropolis, OUT, People, to name a few, it’s his work in the world of activism that has caught the attention of many.
In 2022, Kenworthy started the Worthy Foundation, a 501c3, to give back to the LGBTQ+ community. No stranger to activism, Gus participated in the AIDS/LifeCycle ride, a 545 mile bike ride from San Francisco to Los Angeles in 2019, raising $249,745 for the organization. He works with the Trevor Project, a nonprofit organization focused on suicide prevention efforts among LGBTQ+ youth; Happy Hippie Foundation, aiding and focusing on homelessness and LGBTQ+ rights; GLSEN, working to ensure that LGBTQ+ students are able to learn and grow in a school environment free from bullying and harassment; as well as The Humane Society International, working around the globe to promote the human-animal bond and confront cruelty in all its forms.
When we considered who we might want to partner on a collection to celebrate Pride Month, it took no more than a few seconds for Gus Kenworthy’s name to be spoken. Rhone’s Creative Director and Co-Founder Ben Checketts, who is spearheading the brand’s Pride collections, said:
Rhone is driven by its commitment to support every community in their pursuits. While developing our Pride collections, we wanted to celebrate the LGBTQ+ community and its allies. Working with a partner like Gus on one of the collections, and being able to draw on his knowledge, allowed us to more fully understand the needs of the community and the opportunities for progress.
And when we asked Gus to say a few words about what the capsule collection means to him, he replied:
I’m honored to have Rhone join The Worthy Foundation family of partners. Their efforts and support of causes, specifically of mental health, reinforce my love for their brand. With their support, The Worthy Foundation will raise awareness for positive change in the LGBTQ+ community.
About The Worthy Foundation:
The Worthy Foundation focuses on supporting LGBTQ+ communities and the challenges they regularly confront. From suicide prevention and bullying/harassment prevention to raising awareness fo HIV/AIDS and helping provide medical care, testing and treatment, The Worthy Foundation works closely with The Trevor Project, GLSEN and local LGBTQ+ centers. The Worthy Foundation aims to support queer people looking for help during times of need. Founded by Gus Kenworthy, the American skier, actor, and philanthropist who won an Olympic silver medal in slopestyle for Team USA in 2014, then made history in 2018 as becoming one of the first two openly gay men competing for the U.S.